Get More Kody Each Week!

Each week (sort of) I write an article-length email and send it out to over 8,000 subscribers. That’s not an impressive number for most people involved in email marketing, but to me, it represents an audience larger than any other I’ve ever had in the past.

I started writing my weekly ‘VP Notes’ email as a connection between myself and people who are at least tangentially interested in Easy Internet Now. Most of the subscribers to my email list are only there because they’ve signed up for one of our giveaways or because they’re an existing customer who didn’t realize how often they were going to hear from me, but that doesn’t deter me from trying to give them a good experience every time they open up one of my messages.

In part, it’s a replacement for this site, though obviously not a complete changeling. Whereas this site is meant to be a place for me to share my experience in working from home, and the trials and triumphs that come with that experience, VP Notes is meant to be a way for me to shine some light on the inner workings of my start-up and to hopefully show people the eager and earnest way we are approaching what is generally thought of as a fairly mundane business.

Being a start-up Internet Service Provider (ISP) is difficult. There’s no way around the roadblocks of the industry, and the incumbent providers tend to be monolithic in nature. I want our customers and even complete strangers to EIN to understand that we truly want to disrupt the way people expect to get their High-Speed Internet Service. Not through a new technology or means of transporting the information, but rather through the way they expect to be treated.

EIN doesn’t just offer flat-rate pricing with no contract and no credit check because it makes for good advertising (and it does), we do it because we recognize that we’re serving real people who deserve to be treated the way we want to be treated ourselves. We wouldn’t want to be locked into a contract – so why should we expect a customer to deal with it? We’d almost always rather text or email a company, so we made our primary means of customer service those exact methods.

If you’re interested in learning more about the weekly operations and getting a behind the scenes glimpse at a start-up then I encourage you to click the link below. You can review some of my previous emails and add your address to the list to start receiving a message directly from me each week. Think of it as a Christmas gift that just keeps on giving!

VP Notes

Google Slides for Ultimate Guides

You’ve probably already read an article about using Google Slides to create your next Pitch Deck, and it’s definitely the most user-friendly option out there for creating a general image of your new company, but while working on my first “Ultimate Guide” this week I ended up using it to massively cut down on the amount of time I would have spent formatting and creating background designs. Did I end up with an amazingly unique guide that will blow people’s minds? No, but I did end up with something full of useful information, in a reasonably clean format, and with a nice aesthetic.

If you’re not familiar with Google Slides already you might be wondering why it’s special at all. A few highlights of using Slides over Powerpoint include its speed, easy editing across your entire deck, automatic Google Drive saves, and tons of integrations with other services. I’ve never created a presentation in PowerPoint as quickly as I’ve produced informative and good looking decks in Slides. That may be my own shortcoming, but I think a lot of people would fall into the same category of “I know how to use PowerPoint, but the last time I really made anything cool was in school.”

Let’s talk about the type of “Ultimate Guide” you might be considering creating, and whether using Google Sheets would make sense for you.

Text Heavy Guide – Nope. It’s not that you couldn’t use Slides to create a text heavy guide that truly is an “Ultimate Guide” to your selected subject, but if you’re producing something more along the lines of a peer reviewed article then you need to look elsewhere.

Image Heavy Guide – Probably a good choice. Most “Ultimate Guides” out there are really just thinly veiled attempts at marketing a product by providing some extra information and pretty pictures in a guide that lasts 5-10 pages. If your guide includes less than a full single-spaced page in Word worth of text then Slides is great choice. Plus with all of the free themes already out there you can easily select a solid looking presentation, drop in your text, and be done quickly.

Mixed-Media Guide – Sharing a good amount of information, but you don’t want the user to get bored too quickly? Slides makes it easy to mix images, text, and video into something visually engaging. The variety of export options make it easy to share your creation. This is the type of guide that I recently created and had a great experience overall.

Here’s some handy links that go into a lot more detail on creating in Google Slides:

Why Google Slides beats Powerpoint Presentation What is Google Slides?

5 Reasons to Replace PowerPoint with Google Slides

Differences Between Google Slides And Microsoft PowerPoint

Free Powerpoint templates and Google Slides themes for your presentations

Free Google Slides Templates

Free Templates for PowerPoint/Google Slides

Get started with Slides

10 Tips for Using Google Slides Like a Pro

Looking for the “Ultimate Guide” that I created? Head over to GetMyButton.com and sign up for the “Ultimate Guide to Emergency Alert Systems” and get your copy today! It’s totally free and you can learn about how Emergency Alert Systems might be right for you or a loved one.

It’s Time

I’ve had this idea in my head, for a long time now but I can’t think of when it really began, that if I was just given the opportunity to be put in front of a product that was definitely going to “happen” and that there were no real restrictions on what I could or could not do to make that product successful that it would be all I needed. I wouldn’t need more education to prove myself worthy, I wouldn’t need more experience, I wouldn’t need more validation from other people, because all I would need was that one opportunity. 

That opportunity is here. It’s been here for a couple of months, but I just wasn’t looking at it correctly. 

From Seth’s Blog:

The next one or the last one?

This thing you’re making…

This day you’re spending at work…

This interaction you’re having…

Is it merely the next one in a long string of next ones, good enough to get you through?

Or is it special enough to be the last one? The one you’re remembered by…

Click Here for Seth’s Original Post 

The opportunity is in front of me right now. Maybe your opportunity is already in front of you, but like me you’re too used to waiting on some fictional event or opportunity in the future to see it. Don’t be blinded by your own dreams so much that you forget to succeed when the opportunity was right.

Just Write Something

Make content. Have your own site. Be an industry expert.

Fine, here we are then. If the stack of “listicles” sprawled across my office have told me anything, it’s that I’ve got to have my own presence. But what does that mean, to have a presence on the web? Is my sometimes updated Twitter account not enough? What about the Facebook account that I hate because it’s impossible to avoid the political “discussion” my friends and neighbors are having. You know exactly why I put that in quotations.

What about my LinkedIn profile where I repost articles that I think other business savvy folk might see and think that I know a lot about the current state of the industry. What industry exactly? I don’t know. That’s not apathy speaking, that’s my reality, which happens to revolve around tech, IoT, customer service, sales, PR, marketing, start-ups, and a myriad of other related fields.

Buffer has gone a long way toward making it appear like I am much more active online, and if you’re interested in curating content into appearing like you are active online at all hours of the day and night then I highly recommend their service. They’ve also got a pretty cool culture of transparency.

No, none of these things will suffice now. It’s time to stop being a walking content aggregator and to become a walking content creator. I deleted a string of abandoned drafts before committing to this post. That seems a bit ridiculous, even to me, but as someone who loves to generate content this has been one of the most difficult experiences I’ve had with putting words on a screen. It probably reads that way as well.