Each week (sort of) I write an article-length email and send it out to over 8,000 subscribers. That’s not an impressive number for most people involved in email marketing, but to me, it represents an audience larger than any other I’ve ever had in the past.
I started writing my weekly ‘VP Notes’ email as a connection between myself and people who are at least tangentially interested in Easy Internet Now. Most of the subscribers to my email list are only there because they’ve signed up for one of our giveaways or because they’re an existing customer who didn’t realize how often they were going to hear from me, but that doesn’t deter me from trying to give them a good experience every time they open up one of my messages.
In part, it’s a replacement for this site, though obviously not a complete changeling. Whereas this site is meant to be a place for me to share my experience in working from home, and the trials and triumphs that come with that experience, VP Notes is meant to be a way for me to shine some light on the inner workings of my start-up and to hopefully show people the eager and earnest way we are approaching what is generally thought of as a fairly mundane business.
Being a start-up Internet Service Provider (ISP) is difficult. There’s no way around the roadblocks of the industry, and the incumbent providers tend to be monolithic in nature. I want our customers and even complete strangers to EIN to understand that we truly want to disrupt the way people expect to get their High-Speed Internet Service. Not through a new technology or means of transporting the information, but rather through the way they expect to be treated.
EIN doesn’t just offer flat-rate pricing with no contract and no credit check because it makes for good advertising (and it does), we do it because we recognize that we’re serving real people who deserve to be treated the way we want to be treated ourselves. We wouldn’t want to be locked into a contract – so why should we expect a customer to deal with it? We’d almost always rather text or email a company, so we made our primary means of customer service those exact methods.
If you’re interested in learning more about the weekly operations and getting a behind the scenes glimpse at a start-up then I encourage you to click the link below. You can review some of my previous emails and add your address to the list to start receiving a message directly from me each week. Think of it as a Christmas gift that just keeps on giving!